Subscribe to get latest news delivered straight to your inbox


    CTV’s grip tightens on ad spends; brands see a ‘lean-in opportunity’

    • 17.04.2025
    • By Indrani Bose
    StoryBoard18

    CTV remains very much in the branding zone. Marketers count on it to narrate stories made for a lean-back environment. The ecosystem doesn’t yet offer the preciseness in its level of targeting, tracking, and scale needed to make performance marketing on CTV feel credible, according to experts.

    Read more at StoryBoard18