CTV ad spends triple to Rs 1,500 Cr in 2024, now 1.5% of digital ads with 40% annual growth
05.05.2025
By Storyboard18
Storyboard18
In 2024, the Indian OCC sector audience base was 547.3 million, 38 percent of the population, up from 34 percent in 2023, according to the Deloitte-MPA report.
