Cost and creative readiness stand out as primary hurdles in CTV advertising space
13.02.2024
By BestMediaInfo
BestMediaInfo
With CTV households in India projected to grow to 100 million, ad spends on CTV are expected to touch $400 million by 2027 at a CAGR of 45%, mentioned dentsu’s latest Indian ad spends report quoting MiQ data.
CII seeks responsible AI framework for India’s media and entertainment industry White paper calls for content labelling, consent for voice and likeness, copyright licensing and reskilling
