Contextual advertising: What’s the secret behind the resurgence?
05.07.2024
By Shantanu David
exchange4media
Contextual advertising continues to attract marketers due to its ability to reach the target without using personal data; innovations in machine learning have powered it further, share experts.
CII seeks responsible AI framework for India’s media and entertainment industry White paper calls for content labelling, consent for voice and likeness, copyright licensing and reskilling
