Content that strikes chord with human motivations forms bedrock of effective marketing: Manisha Kapoor
07.06.2024
By Khushi Keswani
BestMediaInfo
Al should handle mundane tasks, but the essence of creative campaigns and audience engagement remains the domain of human ingenuity, according to Kapoor, ASCI’s CEO and Secretary General.
CII seeks responsible AI framework for India’s media and entertainment industry White paper calls for content labelling, consent for voice and likeness, copyright licensing and reskilling
