Cannes Lions: Marketing Mavens Talk AI, Industry Headwinds, the Allure of ‘Cultural Moments’ and America’s Armpits - Creative First

Cannes Lions: Marketing Mavens Talk AI, Industry Headwinds, the Allure of ‘Cultural Moments’ and America’s Armpits

28.06.2024
By Cynthia Littleton

Variety

“Data does not make a marketer great. Data is ingredients. Marketers are the chefs.” So said Patrizio Spagnoletto, Warner Bros.

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