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    Brands, films and web content tap into nostalgia to drive consumption

    • 28.07.2024
    • By Lata Jha
    LiveMint

    The tragic effects of the pandemic reinforced the fragility of life, prompting many to seek succour in the past. No wonder, then, that many sequels of old hits released after the pandemic ended have been blockbusters.

    Read the complete story on LiveMint