Bollywood grapples with shrinking OTT deals as film acquisition costs drop 40%
29.11.2024
By exchange4media
exchange4media
Streaming platforms have become more selective with film acquisitions, declining titles that underperform at the box office, according to industry executives.
YouTube adds Shorts series and TV features to deepen creator-viewer engagementYouTube adds Shorts series and TV features to deepen creator-viewer engagement