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    Bob Bakish Wants to Sell You a Show: Paramount Global Chief Talks Power of ‘New Age’ Content Licensing Deals

    • 18.10.2023
    • By Cynthia Littleton

    CANNES – Paramount Global CEO Bob Bakish delivered a testimonial to the power of “new age” local and regional content licensing partnerships during a wide-ranging Q&A held Tuesday after the Viacom veteran was feted as Mipcom’s Personality of the Year.

    Read the complete story on Variety