Big tech tie-ups: A new digital ad landscape in the making?
11.04.2024
By Shantanu David
exchange4media
Experts say these partnerships could create a few ad giants controlling everything, or it could lead to a more open system with more competition and potentially more control over data
Mipcom: Banijay Asia Partners With Talpa Studios in India and Thailand; New Quiz Format ‘Caught in the Middle’ Lands in Australia, Netherlands; Prime Video Unrolls ‘Red Carpet Survival’ in Italy