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    Beyond the Metros: Is India’s OOH industry measuring the full market?

    • 21.10.2026
    • By Sandhi Sarun
    e4m

    From local retail signage and dealer campaigns to wall paintings, installations, industry leaders say fragmented ownership & inconsistent reporting make it difficult to assess outdoor’s full scale

    Read more at e4m

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    Broadcasters seek protection from third-party ad claims under proposed licence rules

    • 21.10.2026
    • e4m
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    Netflix Chiefs Concede That Slowdown in U.S. Viewing Sparked the Content Leadership Shakeup: ‘We’re Focusing on Execution,’ Ted Sarandos Says

    • 21.10.2026
    • Variety
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    BARC registration delay deepens TV ratings market rift in India

    • 21.10.2026
    • The Economic Times
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