Behind Disney + Hotstar’s pause ads ROI, user retention and engaged audiences with Dhruv Dhawan
10.07.2024
By BestMediaInfo
BestMediaInfo
Pause ads do not interrupt content consumption leading to higher engagement rates and promising early results for advertisers, including double-digit growth in brand awareness metrics, emphasised Dhawan.
CII seeks responsible AI framework for India’s media and entertainment industry White paper calls for content labelling, consent for voice and likeness, copyright licensing and reskilling
