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    BARC India, Nielsen launch cross-media ad measurement tool, JioHotstar first platform to use solution

    • 09.03.2026
    • By Storyboard18
    Storyboard18

    The tool will measure advertising across TV and digital platforms. JioHotstar will be the first platform to use the tool during ICC Men’s T20 World Cup 2026

    Read more at Storyboard18

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