Affordable subscriptions, wide content selection drive audio entertainment growth
03.12.2024
By Sowmya Ramasubramanian, Samiksha Goel
LiveMint
Although audio fiction is a fairly new category in India, the longform format has strong potential in terms of user engagement, entertainment, and headroom for user penetration, according to Redseer.
YouTube adds Shorts series and TV features to deepen creator-viewer engagementYouTube adds Shorts series and TV features to deepen creator-viewer engagement
