Addressable advertising accounted for 10% of TV ad rev in India in 2023: GroupM - Creative First

Addressable advertising accounted for 10% of TV ad rev in India in 2023: GroupM

27.02.2024
By exchange4media

exchange4media

GroupM has launched the second edition of “The Changing Landscape of Indian Television” on the state and potential of Addressable TV in India today.

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