Subscribe to get latest news delivered straight to your inbox


    86% US media planners may shift budgets to CTV if transparency improves: Study

    • 15.05.2026
    • By BestMediaInfo Bureau
    BestMediaInfo

    The Gracenote study shows strong intent among media planners to shift budgets from linear TV, programmatic video and display to CTV, but cites lack of show-level targeting and reporting as a key barrier

    Read more at BestMediaInfo

    Latest News

    Latest News

    Smart TV companies, FAST platforms seek light-touch rules for digital TV ecosystem

    • 15.05.2026
    • Exchange4media
    read article

    Latest News

    The big screen’s back in spotlight as Rs 13,000 crore box-office revival fades OTT boom

    • 15.05.2026
    • Economic Times
    read article

    Latest News

    OTT platforms may use microdramas to pull younger viewers, but ad interruptions could hurt scale

    • 15.05.2026
    • BestMediaInfo
    read article