As per a recent report, nearly 90% of viewers watch micro-dramas alone versus 43% for long-form OTT, enabling more targeted storytelling
Industry experts say that while broadcasters have implemented the price hikes, DTH platforms cannot pass the increases to consumers due to affordability constraints
Industry experts say this allows IP owners to extend story universes and monetise catalogues with lower production risk.
According to the petition, AIDCF has contested Prasar Bharati’s notice inviting applications (NIA) for onboarding linear TV channels on WAVES, arguing that the initiative violates the existing regulatory framework governing broadcasting and distribution.
The Trump administration today published its National Policy Framework for Artificial Intelligence. The following is a statement from Motion Picture Association (MPA) Chairman and CEO Charles Rivkin:
“The MPA welcomes the Trump administration’s National Policy Framework for Artificial Intelligence, which encourages our nation’s ongoing leadership in both creativity and innovation. Strong copyright protections and innovation are mutually reinforcing and must continue to be in the age of AI.
The Union government may allow multiple ministries to directly issue takedown orders for online content in India under Section 69A of the Information Technology Act, 2000, according to a report by The Indian Express. Currently, only the Ministry of Electronics and Information Technology (MeitY) has this power.
The Ministry of Information & Broadcasting (MIB) told the Parliamentary Committee on Communications and Information Technology it plans to set up an AI- and ML-driven communication hub under the MIB’s New Media Wing.
Google's updated Stitch platform is an AI-native design tool for app and web interfaces using natural-language prompts. It features an AI-powered canvas and voice controls.
At ad:tech 2026, JioStar’s Bhaskar Ramesh said digital’s rapid growth has skewed ad spends towards demand fulfilment, as the company pitched OTT as a stronger medium for brand building and measurable outcomes
Prasar Bharati’s OTT platform WAVES has crossed over 84 lakh registered users since its launch, the government informed the Lok Sabha on Wednesday, underlining the growing adoption of digital platforms for public broadcasting content.