India’s strong showing reflects rapid progress driven by a robust technology ecosystem, rising investments and a growing pool of skilled talent.

In India, many agencies continue to rely on manpower-based retainers, but client expectations are shifting. Brands adopting AI-led in-house models are demanding outcome-linked and intelligence-driven pricing. Smaller agencies are using AI to reduce production costs, prompting clients to question traditional billing logic.

The accused posed as authorised representatives of leading streaming platforms such as Netflix, Amazon Prime Video, JioHotstar, SonyLIV, Zee5, HBO, Hulu, JioCinema, Voot Select, and MX Player.

The Indian government has no proposal under consideration presently to regulate use of artificial intelligence in the media and entertainment sector, especially in the film-making processes, Minister of State for Information and Broadcasting L. Murugan said in Rajya Sabha or Upper House yesterday

Noting that while the Indian Constitution grants freedom of speech, Minister of State for Information and Broadcasting L. Murugan reiterated in parliament that the government has put in place mandated rules to safeguard children against inappropriate content on streaming platforms.

Industry projections suggest India will reach 60 million CTV households by early 2026, with viewers in top 15 cities consuming over 700 mn minutes of streamed content every day

Whoever secures control of Warner Bros., owned HBO, will wield influence in the streaming and theatrical ecosystems, say experts

JioStar and the International Cricket Council have jointly denied reports of the Reliance Industries-controlled broadcaster seeking an exit from the media rights deal.

Sean “Diddy” Combs was acquitted of sex trafficking and racketeering conspiracy charges but convicted for
prostitution offenses and sentenced in October to just over four years in prison