As global agency networks restructure around AI, automation and performance marketing, India is emerging as both a growth market and the operational backbone of the advertising industry’s next phase.

As brands shift marketing budgets to tier-2 and tier-3 India, Bihar’s entertainment creators are commanding premium rates per reel, driven by engagement, influence and community trust rather than follower counts alone.

Cinemark said it had its biggest-ever domestic box office last month, and AMC Theatres recorded its highest-attended month of May since 2019.

Indian cinemas continued their strong run in 2026, with April delivering robust box-office numbers and further strengthening the industry’s recovery momentum. Films released during the month grossed an estimated Rs 787 crore at the domestic box office, including projected future collections, driven largely by the success of ‘Bhooth Bangla’ and ‘Vaazha 2’.

Global technology research and advisory firm Omdia’s latest TV & Video market data shows global online video subscriptions reached 2.24 billion at the end of 2025, up 17.6 percent year on year from 1.9 billion in 2024. However, growth is expected to slow to single digits in 2026 as the market

The new-age digital media is home to over 97 per cent of violative ads in FY26, and online giant Meta alone contributed nearly four-fifths of such problematic campaigns, advertising watchdog ASCI said yesterday in a report.

Founded by Rashna Pochkhanawala and backed by Apollo Growth Capital, PaRa Music uses AI insights for catalogue growth and monetisation

JioStar’s Bhaskar Ramesh outlines a future in which the company wants to move beyond traditional campaign reporting

TAM AdEx’s Feb-April 2026 data shows one clear winner: digital. While TV, radio & print remained restrained or volatile, digital advertising stayed sharply above the average-month benchmark