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    YouTube expands AI likeness detection tool to celebrities amid deepfake surge

    • 22.04.2026
    • Medianama

    YouTube is expanding its AI-powered “likeness detection” tool to include celebrities and the entertainment industry, aiming to prevent the misuse of public figures’ identities in deepfake content.

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    MIB issues advisory on IPTV self-declaration process, warns against intermediaries

    • 22.04.2026
    • Storyboard18

    IPTV service providers were asked to submit basic self-declarations without third-party help, with no intermediaries authorised and no charges applicable.

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    AI or not, monetised digital engagement still under gaming law scrutiny: MeitY

    • 22.04.2026
    • Storyboard18

    MeitY clarifies AI-neutral gaming rules, tightening scrutiny on monetised digital engagement while mandating bank-level verification of user transactions in online gaming platforms.

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    Age-rating framework for games under consideration, says MeitY; rules clarify registration triggers and enforcement scope

    • 22.04.2026
    • Storyboard18

    MeitY signals potential age-rating framework for online games as new rules define strict triggers for registration, determination, and enforcement under gaming regulation overhaul.

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    JioStar pushes HD viewing for IPL with new campaign

    • 22.04.2026
    • Indian Broadcasting World

    JioStar has rolled out its latest ‘Watch on HD’ campaign, positioning high-definition viewing as the default way to experience the TATA IPL on linear television. Anchored by a relatable brand film, the campaign highlights how audiences, especially younger viewers, are increasingly expecting HD as a baseline rather than

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    Govt moots more stringent disclosure norms for AI-generated content

    • 22.04.2026
    • Indian Broadcasting World

    The IT Ministry yesterday mooted tighter disclosure norms for AI-generated content, proposing a mandatory, continuous, and clearly visible label for such synthetically generated information throughout the duration of the visual content.

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    Frodoh, Chaupal roll out first-screen ads for OTT

    • 22.04.2026
    • Indian Broadcasting World

    Frodoh has partnered with Chaupal to introduce what they describe as an industry-first “first-screen” monetisation framework, aimed at unlocking new revenue streams for subscription-led streaming platforms without disrupting the viewing experience.

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    How new draft IT Rules could require permanent labels on AI-generated content

    • 22.04.2026
    • BestMediaInfo

    Draft MeitY amendments propose replacing 'prominent visibility' labels on AI content with continuous, clearly visible on-screen display throughout video duration

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    OTT revenues rise as platforms focus on language-led subscription, ad models

    • 22.04.2026
    • Mint

    The combination of advertising, subscription and pay-per-view models is helping over the erstwhile dependence on subscriptions that didn’t really pay off in a price-sensitive market like India

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    Warner Music launches global publishing arm for direct operations in India

    • 22.04.2026
    • Mint

    Warner Chappell Music has launched direct operations in India, enabling local artists to access global collaborations and licensing. Jay Mehta will lead this initiative across South Asia that aims to enhance rights management and support Indian musicians on a global stage.

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