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    India’s AI regulation consultation paper nearing completion: Report

    • 04.11.2026
    • StoryBoard18

    The proposed consultation will examine accountability, copyright, data protection, deepfake detection and institutional mechanisms as India considers a broader framework for AI governance.

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    Interview: CERT-In chief on AI agent incidents & who must report it

    • 04.11.2026
    • MediaNama

    In an interview with MediaNama, CERT-In chief said they are most concerned that AI agents are "delegated authority without guardrails"

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    NBCUniversal, Hornbill Capital Back EloElo, Parent of Indian Microdrama Platform Story TV, in $80 Million Funding Round

    • 04.11.2026
    • Variety

    NBCUniversal and Hornbill Capital co-led the Series C in Story TV parent EloElo Group, which plans to expand beyond India, including to the U.S.

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    Telecom rules could bring FAST under TV distribution, but who regulates the new gatekeepers?

    • 04.11.2026
    • StoryBoard18

    With the final rules yet to be notified, TRAI's latest recommendations give the government an opportunity to incorporate ALTD provisions before the framework is formally put in place

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    TRAI extends stakeholder consultation on IPTV-linked DRM audit framework to Nov 13

    • 04.11.2026
    • Best Media Info

    Stakeholders sought more time citing the technical, operational and regulatory complexity of the proposed audit framework; TRAI said no further extension will be considered

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    Google faces copyright challenge in Europe over Gemini’s use of news content

    • 04.11.2026
    • StoryBoard18

    An adviser to the EU's top court has said Gemini's use of publishers' articles to generate responses may infringe copyright in certain circumstances, potentially strengthening media companies' claims against AI platforms.

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    JioStar vs Fastway: TDSAT stays disconnection notice over channel placement dispute

    • 04.11.2026
    • Exchange4Media

    Tribunal's interim relief follows Fastway's undertaking to restore channel numbers and rankings and comply with the March 2026 agreement

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    Always-on CTV strategy: What brand lift studies reveal about building sustained brand presence

    • 04.11.2026
    • ET BrandEquity

    Connected TV Advertising: As brands move beyond campaign-led bursts on connected TV, Bhavna Saincher of Samsung Ads India explains how sustained exposure, audience intelligence and evolving ad formats can influence brand outcomes.

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    Creators drive demand but miss commissions: The attribution problem in India’s affiliate economy

    • 04.11.2026
    • StoryBoard18

    As Amazon, Flipkart and other e-commerce platforms expand creator-led commerce, influencer marketing executives warn that last-click attribution fails to capture the full value of creator influence, raising questions over earnings, compensation and the sustainability of commission-led partnerships.

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    Netflix tests AI Discover tab to give TV viewers a smarter way to find shows

    • 04.11.2026
    • Indian Television

    The new feature uses mood-based themes and real-time feedback to sharpen recommendations

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