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    #IndiaAtCannes2021 : Day 2 – Showcasing International Film festival of India (IFFI)

    • 09.07.2021
    • By Creative First

    The International Film Festival of India (IFFI), which is one of Asia’s oldest and India’s biggest film festivals, rose beyond the challenges posed by the pandemic to curate the best of Indian and world cinema from January 16– January 24, 2021, in Goa.

     

    In this session, Smt. Dhanpreet Kaur, Director (Films), Ministry of I&B, Government of India and Shri Chaitanya Prasad, Director, IFFI and Addl. Director General, Directorate of Film Festivals, Government of India discuss the forthcoming 52nd edition of the International Film Festival of India (IFFI). Mr Prasad also gave an informative and detailed presentation about IFFI, including the various segments conducted and awards presented within the festival

     

    Mr Chaitanya Prasad said that the 52nd edition of IFFI, organized by the Directorate of Film Festivals (DFF), in collaboration with the Goa government, will be held in a hybrid format considering the success of the 51st edition in January 2021.

     

    Mr Prasad further revealed that this year at IFFI, the focus countries will be the BRICS nations: Brazil, Russia, India, China and South Africa.

     

    “The BRICS nations will also constitute a very critical component as far as our programming is concerned as this would be a new form of storytelling, a new innovation where we are trying to integrate two diverse segments.”

     

    On the occasion of the birth centenary of the maestro of Indian cinema Satyajit Ray, the Directorate of Films Festivals will pay a tribute through a Special Retrospective at the IFFI. Also, in recognition of the auteur’s legacy, the “Satyajit Ray Lifetime Achievement Award for Excellence in Cinema” has been instituted from this year to be given at IFFI every year starting this year.

     

    Former I&B Minister Prakash Javadekar had on July 5 unveiled the new poster for this year’s festival to be held from November 20-28 in Goa.

     

    For more insights on the matter, view the video above.