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    India At Cannes 2021

    • 05.07.2021
    • By Creative First

    Cannes Film  Market 2021 India Pavilion

    July 6th -15th, 2021



    Day 1: July 6th ,2021

    3 pm- 4 pm IST/ 11:30am-12:30 pm CEST

    The official opening of the Virtual India Pavilion

    Opening remarks & Introduction

    Ms. Neerja Sekhar, Additional Secretary, Ministry of I&B, Government of India

    Address by

    Mr. Prasoon Joshi, Writer, Poet, and Chairman, CBFC

    Mr. Subhash Ghai, Filmmaker & Educationist, Chairman, Mukta Arts Ltd.

    Ms. Ekta Kapoor, Joint MD, Balaji Telefilms


    Address by

    H.E. Mr. Jawed Ashraf, Ambassador of India to France and Principality of Monaco


    Special Address by

    Shri Amit Khare, Secretary, Ministry of I&B, Government of India


    Inaugural Address by


    Shri Prakash Javadekar, Hon’ble Union Minister of Environment, Forest and Climate Change, Union Minister of Information & Broadcasting and Heavy Industries & Public Enterprises.


    Moderated by:

    Mr. Uday Singh, Co-chair, FICCI Film Forum and Managing Director, MPA-India

    Day 2: July 7th, 2021


    3 pm-4pm IST/ 11:30am-12:30pm CEST

    Showcasing International Film festival of India (IFFI)

    The International Film Festival of India (IFFI), which is one of Asia’s oldest and India’s biggest film festivals, rose beyond the challenges posed by the pandemic to curate the best of Indian and world cinema from January 16– January 24, 2021, in Goa. Let us talk about the forthcoming 52nd edition of the International Film Festival of India (IFFI).

    ·      Smt. Dhanpreet Kaur, Director (Films), Ministry of I&B, Government of India

    ·      Shri Chaitanya Prasad, Director, IFFI and Addl. Director General, Directorate of Film Festivals. Government of India

    Moderated by:

    Naman Ramachandran, Journalist
    5 pm-6 pm IST/

    1:30pm-2:30pm CEST
    Filming in India

    This session will discuss how has India progressed over the last few years in terms of being a film – friendly destination in the world, what are the initiatives the Government of India and the various States have taken to promote and incentivize shootings in their region and what have been the experiences of the film producers who are shooting international films in India. In this session, we will also try and understand what it about India is that makes Filming in India an attractive proposition.


    Keynote Address:

    Smt. Neerja Sekhar, Additional Secretary, Ministry of I&B



    ·      Smt. Dhanpreet Kaur, Director (Films) and MD NFDC

    ·      Mr. Alan MacAlex, Producer Suitable Pictures & Production Scope

    ·      Shri Sheo Shekhar Shukla, Principal Secretary and MD, M.P. Tourism Board

    ·      Mr. Emmanuel Papapas, Producer, Skatepark Films

    ·      Mr. Shaji Karun, Chairman of the Most Film Friendly State Awards 2019

    ·      Mr. Vikramjit Roy, Head, Film Facilitation Office


    Moderated by:

    Mr. Nyay Bhushan, Journalist




    Day 3: July 8th, 2021


    3 pm-4 pm IST/11:30am-12:30pm CEST

    Co-productions: New markets, New possibilities


    Filmmakers try to expand their boundaries through co-production. The Government of India helps Indian filmmakers to collaborate with foreign filmmakers with co-production treaties so as to enable Indian language productions reach different international markets. This session would be discussing the experiences of filmmakers about co-productions and how institutions are promoting co-productions, script developments etc. and also understand the nuances of stitching together international co-productions.



    ·      Smt. Dhanpreet Kaur, Director (Films) and MD, NFDC

    ·      Mr. Pan Nalin, film Director

    ·      Mr. Simon Perry, Best Practice Exchange (BPX) Initiative under ACE Producers Network Europe.

    ·      Shri Naresh Kumar Oruganti, CEO, Symbiosys Technologies

    ·      Mr. Neil Peplow*, Director of Industry & International Affairs at British Film Institute (BFI)


    Moderated by: Mr. Vikramjit Roy, Head, FFO
    Day 4: July 9th, 2020


    3 pm-4pm IST/ 11:30am-12:30pm CEST

    Film Production: Challenges faced & lessons learnt in making global films


    A panel consisting of Indian producers who endeavor to create India centric content for a global audience. While some have done successful international Co-Productions there are others in the panel that are making Indian content but with international crew including the Director. The panel discusses the challenges faced in making global films when they want to mount a project of scale or of a certain aesthetic appeal. This panel would try to discover their challenges and journey to attract sales agents, pre-sales exercises, packaging of the product, getting early traction from distributors and festivals, reaching co-production market, financing forums and other such elements that makes the appeal truly global. Thinking Global for Local Products has its own learning and opportunity costs!


    Keynote Address:

    Smt. Neerja Sekhar, Additional Secretary, Ministry of I&B, Government of India



    ·      Ms. Sunita Tati, Founder and CEO, Guru Films Private Limited

    ·      Ms. Sreyashi Sen, Founder and Managing Director of Darpan Global

    ·      Mr. Samir Sarkar, CEO of Magic Hour Films

    ·      Ms. Samudrika Arora, Film Producer



    Mr. Nitin Tej Ahuja, CEO, Producers’ Guild of India

    Day 5: July 10th, 2020


    3 pm-4pm IST/11:30am-12:30pm CEST

    Taking Indian Content to Global Markets: Importance and Role of film festivals in the age of Digital Platforms


    Digital platforms across the world have provided an alternative medium for the content creators to reach out to the larger audience worldwide and these have become more relevant in the pandemic the whole world is experiencing. This session would be discussing with the eminent panelists how Indian content are travelling beyond national boundaries riding on digital platform and being widely watched by the global audience.