Unscripted, unfiltered and impossible to ignore. At #FICCIFrames2026, industry leaders unpacked how reality entertainment becomes a cultural phenomenon, drives audience engagement and unlocks new revenue streams—with the launch of a Reality Playbook.

What does it take to bring one of Indian cinema’s most gripping franchises to its conclusion?

Attention is more than eyeballs, it’s a business asset. At #FICCIFrames2026, industry leaders explore how smarter monetisation, audience loyalty and diversified revenue models are turning engagement into sustainable growth.

Reaching 1.2 billion screens during TATA IPL 2026 proved the power of live sports at scale. At #FICCIFrames2026, industry voices explored how personalisation, interactivity and hyperlocal engagement are shaping the future of sports viewership.

What keeps audiences coming back when there’s more choice than ever? At #FICCIFrames2026, leading voices from Netflix and Indian entertainment explore the bold creative bets, fresh voices & authentic stories shaping what we watch next.

A conversation on cinema, creativity and the business of making films, featuring Dinesh Vijan, Founder, Maddock Films, and Rajkummar Rao, Acclaimed Actor, with Anupama Chopra, Editor, The Hollywood Reporter India.

AI is reshaping how stories are created, produced and experienced. At #FICCIFrames2026, industry leaders explore how human creativity and machine intelligence can work together and how technology can amplify, rather than replace, creators.

India’s stories are finding audiences around the world. At #FICCIFrames2026, leading creative voices explore what’s driving this global momentum—and how India can build enduring IP, deepen cultural influence and strengthen its soft power.

Fireside chat with Shri Prasoon Joshi, Chairman, Prasar Bharati and Mehak Kasbekar, Country Manager & Editor-in-Chief, BRUT India.