In today’s media landscape, attention is more than a metric, it’s a business asset. This session will explore how companies are transforming audience engagement into sustainable growth through smarter monetisation, stronger loyalty and diversified revenue models.
Moderator: Arjun Nohwar, Co-Chair, FICCI M&E Committee, and Managing Director – South Asia, Warner Bros. Discovery
Panellists:
-Sushant Sreeram, Head – SVOD Business and Chief Marketing Officer, JioStar
-Mukund Galgali, Deputy Chief Executive Officer and Chief Financial Officer, Zee Entertainment Enterprises Limited
-Ranjana Mangla, EVP & Head of Ad Revenue, YouTube Growth Strategy & Revenue, Sony LIV
-Sekhar Samiappan, Head of MediaCo Partnerships, YouTube
-Vivek Krishnani, Chief Executive Officer, The Epic Studios (Films)