Reaching 1.2 billion screens during TATA IPL 2026 proved that live sports broadcasting achieves peak scale when massive distribution meets hyper-localized, interactive fan engagement.
This panel explores what it takes to achieve this scale, how it is only the beginning of true engagement, and how personalisation is kickstarting a new era of sports viewership.
Moderator: Mayanti Langer, Sports Journalist & Broadcaster
Panellists:
–Ravi Kishan, Member of Parliament and Actor
-Irfan Pathan, Former Indian Cricketer
-Akash Saxena, Chief Technology Officer, JioStar
-Sheeladitya Mohanty, Head of Marketing, OpenAI India