Despite India being a price-sensitive market, consumers demand quality content. There is a lot of debate on the right revenue model for OTTs – one that aligns with their target audience while balancing business goals.
The panel deliberated on the viability of existing business models available for OTTs – AVOD, SVOD, hybrid, and aggregation – and the prospects of new ones.
Moderator: Mr. Pankaj Krishna, Founder & CEO, Chrome Data Analytics and Media
Panelist:
Mr. Ambesh Tiwari, Business Head, Audio & Studio, Pratilipi
Mr. Aamir Mulani, Founder & CEO, Playbox TV
Mr. Praveen Chaudhary, Director, Retention Engagement & Growth Strategy, DTC Marketing, Warner Bros Discovery, APAC
Mr. Amit Dhanuka, Executive VP, Lions Gate
Mr. Nachiket Pantvaidya, Ex Group CEO, BalajTelefilMs.
Mr. Ajay Chacko, Co-Founder, Arré
Mr. Nitin Burman, Vice President & Head- Non Subscription Revenue