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    Blogs

    “It’s Not Really Our Fault: It’s The Algorithm”

    • 18.11.2021
    • By Hugh L. Stephens

    This seems to be the prevailing view these days amongst the large digital social media and search platforms when the results of algorithmic selections they have programmed turn out to yield undesirable results.

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    Indian Streaming Video & TV Markets Can Turbocharge Nation’s GDP Growth – If Only We Let Them.

    • 17.11.2021
    • By TV Ramachandran

    What is our national obsession? Well, after cricket. A close second place goes to our love for streaming video platforms.

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    Amazon’s Facebook Problem

    • 16.11.2021
    • By CreativeFuture

    In a recent blogpost, Amazon called on Facebook and similar platforms to work more diligently to shut down the numerous trolls who swamp Amazon’s site with fake product reviews.

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    TO WIN HEARTS, KEEP IT AUTHENTIC

    • 10.11.2021
    • By Aparna Purohit

    Aparna Purohit (Head of India Originals at Amazon Prime Video, India) joins Lohita Sujith (Sr. Director, Copyright & Digital Economy) in an exciting discussion on the creative aspects of developing and presenting authentic content to Indian audiences.

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    CREATING A ROBUST FRAMEWORK FOR THE CREATIVE ECONOMY IN THE DIGITAL AGE

    • 10.11.2021
    • By NS Nappinai

    A fruitful discussion with NS Nappinai, a Supreme Court advocate & founder of Cyber Saathi, on the need for a robust policy and a legislative framework for the creative economy in the digital age.

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    SHIFTING FRAMEWORKS : HOW OTT IMPACTS LEGAL SYSTEMS

    • 10.11.2021
    • By Anil Lale

    In this exclusive interview, Anil explains the pandemic’s effect on how audiences consume media, and how it acted as a catalyst to unlock new potential for filmmakers.

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    AIFCC FILES APPLICATION FOR REGISTRATION AS A COPYRIGHT SOCIETY FOR ALL UNDERLYING WORKS IN A CINEMATOGRAPH FILM/ SOUND RECORDING

    • 06.11.2021
    • By Anushree Rauta

    The Copyright Office vide public notice dated October 27, 2021, notified that the All India Film Chamber of Commerce (AIFCC) has filed an application for registration as a copyright society under Section 33 of the Copyright Act, 1957 for carrying out business of issuing or granting license in respect of creative works i.e., literary, dramatic, musical and artistic works incorporated in cinematograph films or sound recordings.

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    A GOLDEN KEY? Film Fund serves as common link between some of the region’s most promising stories for the screen

    • 14.10.2021
    • By Andrew Pike

    The Fund, a joint initiative of the Motion Picture Association and the Asia Pacific Screen Academy, aims to encourage and empower creative filmmakers.

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    FORGING GLOBAL CONNECTIONS FOR AN OPTIMISTIC FILMING FUTURE

    • 13.10.2021
    • By Rick Ambros

    Creative First is delighted to present an interaction with Rick Ambros, international media and entertainment executive, consultant and producer (India, China, SE Asia, US, Europe), and Consultant and Executive Producer for Applause Entertainment, India.

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    “The Matrix Resurrections” Cast Reflects on Legacy of “The Matrix”

    • 08.10.2021
    • By The Credits

    In the new featurette, the cast of The Matrix Resurrections reflects on what the original film meant to them.

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