In this Industry Spotlight Vinit Karnik, Head – Sports, Esports and Entertainment GroupM South Asia gave us insight into the overlap of sports, content, and film.
The window of opportunity in elite sport is incredibly narrow, in every sense: careers are short; entire matches turn on split-second incidents; and mass content piracy surges up around a particular event and then disappears again like smoke.
The global market for sports generated around USD 700 billion, or one percent of global GDP in 2014 (KPMG). A 2019 report in the Journal of Physical Activity and Health valued India’s sports market at only USD 2.65 billion – indicating a large upside that is yet to be tapped.