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    IP Knowledge Center

    Innovating With Experimentation

    • 22.02.2022
    • By Karan Bedi

    In this Industry Spotlight, Karan Bedi talks about the role of experimentation and innovation as a means to finding success in a constantly evolving M&E Industry.

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    The Regional Sweet Spot : Finding A Niche In The OTT Sector

    • 11.01.2022
    • By Kranti Gada

    Three years ago, Shemaroo made a strong push towards being a B2C brand with the launch of its platform, ShemarooMe. Kranti acknowledged that the company’s own platform isn’t the only piece of the digital puzzle. Shemaroo also considers YouTube as a serious draw for viewership.

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    Online Curated Content on steep Upward Trajectory in India Driving Data Usage, Demand for Local Content & Economic Growth

    • 11.01.2022
    • By TV Ramachandran

    Online Curated Content (OCC) refers to interesting or valuable pieces of content on particular subjects or topics that are collected, collated, classified and readily available for interested parties. The demand for such services is truly growing explosively in India and as many as 148 million Indians subscribed to online curated content (OCC) services in just 2020 alone.

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