LOS ANGELES – The Alliance for Creativity and Entertainment (ACE), the world’s leading antipiracy coalition, today welcomed Malaysia-based Astro as its newest member.

Astro, a leading content and entertainment broadcasting company in Malaysia, was established in 1996 and has since built a comprehensive entertainment ecosystem that includes both pay and free-to-access TV services and OTT platforms. Currently, Astro reaches approximately 64% of Malaysian households.

Astro holds an extensive library of more than 100,000 VOD titles, ranging from exclusive Astro Originals to major live sports events, while also offering over 147 live channels featuring both local and international brands.

“Bringing Astro into ACE reaffirms our commitment to detect, deter, and dismantle criminal piracy throughout the Asia Pacific region and around the world,” said Charles Rivkin, Chairman and CEO of the Motion Picture Association and Chairman of ACE. “Astro is already a key player and partner in the fight against piracy – educating Malaysian consumers, advancing landmark legal precedents, and fostering effective collaboration between industry and government. Now, Astro’s work will grow in Malaysia and ACE’s leadership will expand across the globe, delivering even greater safety and security to content creators and consumers everywhere.”

Astro is part of the Malaysian Cybercrime Task Force, chaired by the Deputy Prime Minister of Malaysia, where it leads efforts on tackling digital piracy within the task force.

“For us at Astro, fighting piracy is not just to safeguard our bottom line but rather to protect the value of creativity and the people who bring stories to life,” said Euan Smith, Group CEO of Astro. “We have seen how damaging piracy can be, which is why we have taken real action: over 26,000 listings of illegal streaming devices and services removed, 327 Telegram piracy groups with 12 million subscribers shut down, and significant legal wins to set strong precedents. By joining ACE, we’re stepping into a larger arena. This collaboration gives us the strength of a global alliance while ensuring local voices and creators are safeguarded. We want to ensure audiences have a better, safer, and more rewarding way to enjoy the content they love.”

Astro’s addition to the alliance marks the third APAC region member to join ACE since the start of the year, underscoring the region’s importance to the global coalition.

This article was originally published by Alliance for Creativity and Entertainment