Vivek Krishnani

President and CEO (Films Business), IN10 Media Network One of the youngest leaders in the film industry, Vivek Krishnani is the President and CEO (Films Business) of IN10 Media Network (which is a company co-promoted by Mr. Anand Mahindra and Mr. Aditya Pittie). His current mandate is to build a film studio focused on the local films production (in Hindi and other languages) and overseeing revenue maximization while looking at initiatives that support revenue growth in India. In his last assignment Vivek was the Managing Director of Sony Pictures Entertainment India and under his leadership he and his team delivered back to back hits in 2018 with Akshay Kumar starrer Pad Man and Amitabh Bachchan-Rishi Kapoor starrer 102 Not Out and the recent successful outings viz. Major (Telugu and Hindi bi lingual film based on the life martyr Major Sandeep Unnikrishnan), Shakuntala Devi starring Vidya Balan, Loop Lapeta starring Taapsee Pannu and Tahir Raj Bhasin, Dial 100 starring Manoj Bajpayee, Neena Gupta and Sakshi Tanwar amongst others. Some of the key highlights of Vivek’s career include, his stint as Senior Vice President at MSM Motion Pictures (part of Sony Pictures Networks, India) where he led the marketing and distribution of one of the biggest break out hits of 2015- Shoojit Sircar’s Piku that top lined Amitabh Bachchan, Deepika Padukone and Irrfan Khan. Vivek was also part of the original leadership team of Fox Star Studios where he headed Distribution, Marketing and Syndication. He along with his team, successfully released films like Avatar, Ice Age series, X-MEN Series, Life of Pi, Slumdog Millionaire, My Name is Khan, Bol Bachchan, Jolly LLB amongst others. Prior to his stint in movies, Vivek served with Turner Entertainment Networks Asia as Executive Director, Marketing for Asia Pacific region and was based in Hongkong. He was responsible for Marketing and Interactive strategy for the entertainment channels for Turner Entertainment (Cartoon Network, POGO, Boomerang and TCM) with a strong focus on ROI. He was a member of the team that was responsible for the launch of POGO channel in India. Other highlights of Vivek’s career have been his time at Radio City, where he was in charge of marketing & strategic planning and was part of the start-up team that set up the radio station in 4 cities. Prior to Radio City, Vivek was a member of the strategic planning and marketing team at Star Plus and was involved in the transition of Star Plus from an English to a Hindi language channel. He was part of the team that was responsible for the launch of the popular game show “Kaun Banega Crorepati”, Kyunki Saas Bhi Kabhi Bahu thi and many others. This was preceded by a stint in Lintas Advertising (now called Lowe) working on the biggest mass market detergent franchise brand – Wheel of Unilever India (erstwhile HLL). He holds a management degree from Jamnalal Bajaj Institute and in addition to two decades of strategy, marketing, distribution, syndication and leadership experience, across films, television and radio industry Vivek is a foodie, a TEDx speaker, an avid traveller with a keen interest in spirituality and a doting father.