In this episode of Industry Spotlight by Creative First, Anant Roongta, Managing Director of Famous Studios, joins Lohita Sujith, Sr. Director, Copyright & Digital Economy, Motion Picture Association, to explore the changing dynamics of India’s production landscape, the growing influence of technology on filmmaking and the opportunities shaping the country’s creative future.

Drawing on Famous Studios’ 80-year legacy, Anant reflects on how the studio has navigated industry shifts, embraced new technologies and collaborated with emerging talent to expand beyond traditional production services into theatrical films, digital content and original IP.

The conversation delves into AI’s growing role across the production process, from pitching and pre-visualisation to editing and post-production. Anant shares his perspective on how AI can democratise filmmaking by lowering barriers for independent creators, while underscoring why compelling storytelling, strong scripts and meticulous pre-production continue to be the foundations of successful projects.

Looking at India’s potential to emerge as a global production hub, he also addresses the roadblocks that need attention, including infrastructure gaps, industry education, government incentives and the high costs of virtual production. He highlights the importance of practical training and mentorship, emphasising that aspiring filmmakers must develop an understanding of both the creative and business aspects of the industry.

Ultimately, Anant believes that the future of filmmaking will be shaped by more than technological advancements. It will depend on the industry’s ability to stay curious, embrace continuous learning and adapt to change, empowering the next generation of filmmakers to turn emerging possibilities into creative opportunities.