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    From silver screen to mobile phone: Can stars drive microdrama monetisation?

    • 26.10.2026
    • By Kanchan Srivastava
    e4m

    From Vidya Malvade to Zareen Khan and Hiten Tejwani to Karan Patel, popular film & TV actors are entering mobile-first dramas. For platforms, the challenge is turning faces into paying subscribers

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