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    MIB’s removal of TV ad cap shows govt ready to adapt to changing market realities: Senthil Rajan

    • 19.10.2026
    • By Chehneet Kaur
    StoryBoard18

    At the CII Big Picture Summit 2026, Joint Secretary Senthil Rajan stated that the Ministry of Information and Broadcasting is removing policy bottlenecks, including the 12-minute advertising cap rule.

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