In an era of abundant content, audiences are increasingly gravitating towards hyperlocal narratives deeply rooted in their culture, and communities are finding audiences far beyond their place of origin. As authenticity increasingly becomes a driver of scale, this conversation brings creators, writers, producers and platforms to explore how rooted storytelling has become one of the greatest strengths and shares the creative choices behind some of India’s most enduring and beloved narratives.
Moderator:
● Naman Ramachandran, Asia Editor, Variety
Panellists:
● Mrinalini Jain, Group Chief Development Officer, Banijay Asia & Endemol Shine India
● Tanya Bami, Series Head – India, Netflix
● Amogh Dusad, Director and Head of AVOD Content, Prime Video India
● Mukesh Chhabra, Casting Director, Director, Actor
● Anant Singh, Creative Director, The Viral Fever (TVF)
● Rasika Dugal, Actor
● Amol Parashar, Actor