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    The IP gold rush: Why everyone wants a piece of India’s microdrama market?

    • 25.09.2026
    • By Kanchan Srivastava
    e4m

    From legacy TV libraries and digital storytelling platforms to studios and OTT players, a new wave of partnerships is turning microdrama IP into a strategic content asset

    Read more at e4m

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    From mass TV to regional screens, why CTV is now a sharper media play: Russhabh Thakkar

    • 25.09.2026
    • e4m
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    YouTube adds Shorts series and TV features to deepen creator-viewer engagementYouTube adds Shorts series and TV features to deepen creator-viewer engagement

    • 25.09.2026
    • Indian Television
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    Meta expands Threads’ parental controls in India as child-safety scrutiny intensifies

    • 25.09.2026
    • StoryBoard18
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