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    56 years to measure India. Why are we going back to darkness?

    • 10.09.2026
    • By Sachin Paliwal
    Best Media Info

    A case for ending the 2026 ratings dark period – and putting a deadline on India’s move to Unified Audience Measurement, by media and research professional Sachin Paliwal

    Read more at BMI

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    ‘Stifling chokehold of rules, regulations, and permissions’: NITI Aayog calls for deregulation

    • 10.09.2026
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    Drama gets real: Why micro-reality is the next microdrama bet

    • 10.09.2026
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    Meta India under scrutiny: Will age become the new battleground for algorithms and advertising?

    • 10.09.2026
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