Scrapping the 12-minute ad cap: masterstroke or late throw of the dice?
16.08.2026
By Anil Wanvari
Indian Television
The 12-minute cap is gone. Broadcasters can now carry more advertising. That sounds like good news for television. But there is a catch. More inventory does not automatically mean more revenue.
CII seeks responsible AI framework for India’s media and entertainment industry White paper calls for content labelling, consent for voice and likeness, copyright licensing and reskilling
