ITC turns to AI-led micro-segmentation as acquired brands clock Rs 1,350 crore ARR - Creative First

ITC turns to AI-led micro-segmentation as acquired brands clock Rs 1,350 crore ARR

24.07.2026
By BestMediaInfo Bureau

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The FMCG major sees its addressable market reaching Rs 8 trillion by 2035 as Gen Z, premiumisation and quick commerce reshape consumption

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