BARC ratings suspension revives API debate, but Big Tech data remains out of reach
09.07.2026
By Imran Fazal
Exchange4media
Global technology companies including Google (which owns YouTube), Amazon (which owns MX Player and Prime Video), Netflix, and Meta have historically retained tight control over audience data
CII seeks responsible AI framework for India’s media and entertainment industry White paper calls for content labelling, consent for voice and likeness, copyright licensing and reskilling