Yash Raj Films invests in Rusk Media to shape India’s vertical entertainment economy

29.06.2026
By e4m Staff

Exchange4media

Yash Raj Films (YRF) today announced a strategic investment in Rusk Media, one of India’s leading digital-first entertainment companies that specialises in original vertical storytelling IPs for Gen Z and Gen Alpha audiences.

Yash Raj Films invests in Rusk Media to shape India’s vertical entertainment economy

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