Digital now AdEx’s shock absorber as macro pressures force brands to revisit media plans

02.06.2026
By Kanchan Srivastava

Exchange4media

TAM AdEx’s Feb-April 2026 data shows one clear winner: digital. While TV, radio & print remained restrained or volatile, digital advertising stayed sharply above the average-month benchmark

Digital now AdEx’s shock absorber as macro pressures force brands to revisit media plans

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