66% of cricket consumption now happens on non-live content, Search and YouTube drive engagement: Google
27.05.2026
By Storyboard18
Storyboard18
Google said fan behaviour is increasingly shifting toward second-screen activity, with audiences using Search and YouTube for player stories, merchandise, analysis and community-driven content around cricket.
CII seeks responsible AI framework for India’s media and entertainment industry White paper calls for content labelling, consent for voice and likeness, copyright licensing and reskilling
