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    South Indian cinema dominates OTT race, accounts for 60% of hit film acquisitions in 2025

    • 25.05.2026
    • By Rajesh Naidu, ET Bureau
    Economic Times

    South Indian cinema is increasingly dominating the streaming landscape, accounting for nearly 60% of theatrically successful films acquired by platforms in 2025. Driven by strong viewer engagement and high completion rates, these titles offer consistent viewing and pipeline stability for streamers.

    Read more at Economic Times