From Rs 20-cr mega titles to Rs 1-cr mini-series: Streaming giants reset content strategy - Creative First

From Rs 20-cr mega titles to Rs 1-cr mini-series: Streaming giants reset content strategy

15.11.2025
By e4m Staff

Exchange4media

Amid mounting cost pressures, and growing allure of micro-dramas, platforms are scaling back the number, duration, and budgets of their web-series

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