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    The Vertical Revolution: How Microdramas Became a Multi-Billion Dollar Global Phenomenon

    • 12.11.2025
    • By Naman Ramachandran
    Variety

    Four years ago, the microdrama industry as we know it didn’t exist. Today, it’s a global juggernaut racing toward $26 billion in annual revenues by 2030, fundamentally reshaping how audiences consume serialized storytelling on their smartphones.

    Read more at Variety