30% ad budget cuts, 20% rise in AI-driven privacy lawsuits, and 1 in 3 consumers going offline – 2026 set for marketing reality check
07.11.2025
By Akanksha Nagar
Storyboard18
A new Forrester report predicts that potential restructuring at global ad giants could spark one of the biggest rounds of agency reviews yet, as brands reassess priorities and media models for 2026.
