43% of Gen Z Prefer YouTube and TikTok to Traditional TV and Streaming; New ‘Microdramas’ Trend Reaches 28 Million U.S. Viewers, Study Finds - Creative First

43% of Gen Z Prefer YouTube and TikTok to Traditional TV and Streaming; New ‘Microdramas’ Trend Reaches 28 Million U.S. Viewers, Study Finds

05.11.2025
By Leia Mendoza

Variety

Nearly half of Gen Z say that YouTube or social video platforms are their preferred entertainment platforms over traditional TV or paid streaming.

Read more at Variety