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    Amazon Invests in ‘Netflix of AI’ Start-Up Fable, Which Launches Showrunner: A Tool for User-Directed TV Shows

    • 30.07.2025
    • By Todd Spangler
    Variety

    Edward Saatchi isn’t totally sure people will flock to Showrunner, the new AI-generated TV show service his company is launching publicly this week. But he has a vote of confidence from Amazon, which has invested in Fable, Saatchi’s San Francisco-based start-up.

    Read more at Variety