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    JioStar’s Sports Chief Reveals Billion-Viewer IPL Strategy at APOS

    • 25.06.2025
    • By Naman Ramachandran
    Variety

    JioStar CEO of sports and live experiences Sanjog Gupta delivered a masterclass in sports platform strategy during the APOS 2025 conference, revealing how the Indian media giant achieved its “audacious” goal of reaching one billion viewers for the Indian Premier League cricket tournament while transforming the country’s sports consumption landscape.

    Read more at Variety

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