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    TV, OTT platforms brace for temporary 20% drop in viewership as ongoing IPL season lures audiences away

    • 08.04.2025
    • By Lata Jha
    Live Mint

    Services, primarily focused on entertainment programming, say they anticipate a 20% drop in viewership and engagement for non-sports genres like theirs and in most cases, find it wise to defer any new big-ticket releases until the end of the tournament

    Read more at Live Mint