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    Indian OTT originals attract a third of viewers amid content discovery hurdles

    • 05.11.2024
    • By Lata Jha
    LiveMint

    Popular Indian OTT originals such as Panchayat and The Family Man have clocked in viewership of 30-40 million, which is about one-third of the country’s overall paid streaming universe.

    Read the complete story on LiveMint