AI to transform media in 2025 as brands embrace personalisation, says Dentsu report
10.10.2024
By Gopika Nair
Financial Express
More than 51% of U.S. consumers believe AI’s positive effects will outweigh the negative, though concerns about distinguishing real from AI-generated content remain high, the report added.
CII seeks responsible AI framework for India’s media and entertainment industry White paper calls for content labelling, consent for voice and likeness, copyright licensing and reskilling
